This Library briefing paper looks at the regulation of gambling advertising in Great Britain.Jump to full report >>
Gambling operators trading with, or advertising to, consumers in Great Britain must have a Gambling Commission licence.
The Commission’s licence conditions and codes of practice require operators to comply with the Advertising Codes administered by the Advertising Standards Authority. The Codes are designed to ensure that gambling adverts do not:
Gambling operators must also comply with an Industry Code for Socially Responsible Gambling.
In response to public concern about problem gambling, the gambling industry has taken a number of voluntary measures to make advertising more socially responsible.
In October 2016, the DCMS published a review of gaming machines and social responsibility measures. This sought views on gambling advertising and whether the existing rules were appropriate to protect children and vulnerable people from the possible harmful impact of gambling advertising. A call for evidence closed on 4 December 2016. The Government has yet to respond to the review's findings.
Commons Briefing papers CBP-7428
Author: John Woodhouse